Having a really clear strategy of where you're heading and what you're doing.

A lot of business are aimlessly wandering around trying to get clients. And even if you're trying to create clients without a plan, they you're really going backwards.

So I want you to think about this...

Yo may have a business plan or yo may not have a business plan. But if you've got a business plan that you started out with, it might be like 15 pages long or something like that, are you referring to it? Are you using it? Probably not, because it's such an in-depth document. Or you haven't got one at all, which is a real problem. So I want you to think about having a bulletproof A4 page. We've got on in our Momentum tribe. And having bulletproof plan is all about what happens on the day-to-day. I want to know, on you plan, you can write this out by hand.

• Who are you serving?

• How are you serving them?

• What relationship are you building?

• And what's your next step?

All right, a bulletproof plan. If you know who your niche is, how you're helping them, what your services, how your services differ from other people.

Because if you haven't got a plan, then all you're doing is posting, hoping people see it and hoping they decide that your logo looks better than the next logo because all the content is the same.

Bulletproof plan, knowing who you serve, how you serve them and what's your strategy to get in from of them and actually deliver fantastic service and help people actually get results. On the way through, you're going to create some brilliant relationships, help people get what they need and have the bulletproof plan ready to go, physically written down.

Do it.

See you on and have the bulletproof plan ready to go, physically written down.

See you on the next one!